Services

AI systems and automation, built around your process

Every engagement starts with how the work actually happens today, not a template. Below are the areas I work in most.

AI Agents & Assistants

Context aware assistants and internal tools designed around real business processes.

Custom AI agentsRetrieval augmented generationAPIsPostgreSQL

Staff repeatedly answer the same questions across scattered documents and tools
Client or project knowledge lives in someone's head instead of a searchable system
Existing chatbots give generic answers because they aren't grounded in real business data

A project scoped assistant that answers questions from indexed documents and structured data
An AI agent that reads a customer's order and drafts an accurate reply, escalating anything it can't confidently answer (see the Shopify customer support agent)
A personal AI workspace of project scoped agents that answer from each project's own indexed documents and data (see FreelancerOS)

Reliable, error handled automation across the tools a business already runs on.

n8nMakeZapierWebhooks

Manual, repetitive steps between tools eat hours every week
Handoffs between people or systems get dropped or delayed
Existing automations break silently, or can't express the conditional logic a process actually needs

A new form submission automatically creates records, notifies the right person and updates a tracker
A set of n8n and Make workflows connecting seven core tools for a business, running since 2023 (see Habfract)
Scheduled workflows that keep data synchronized across tools without manual exports

Lead routing, follow up, quoting and internal operational systems.

NotionAirtableSalesforceHubSpot

A Notion hub connected to HubSpot, Calendly and Slack, so client information stays current without manual entry (see the Notion client portal)
A Notion based operations system built around a business's real day to day workflow
Automatic lead routing and follow up sequencing based on lead source or criteria

Custom integrations and data pipelines when off the shelf automation isn't enough.

APIsWebhooksCustom applicationsPostgreSQL

Two systems need to talk to each other and no prebuilt connector exists
Documents or unstructured content need to become structured, usable data
The business needs a small custom application, not another automation platform subscription

Connected automation between Cliniko, Notion and Make keeping appointment and finance data aligned
A Python scraper feeding an n8n workflow that structures lead data automatically
A purpose built integration between two internal or third party systems via their APIs

Already know whether n8n or Make is the better fit? Each platform has its own dedicated page covering when to choose it and what I've built with it.

Tell me what's slow or manual right now. I'll tell you what it takes to fix it.